Michael and Brenda Sanchez share a common belief – relationships are the building blocks of business. As such, the co-authors of Life’s Real Currency: Build Your Business on Relationships (A Foundation for Success) have made the building and nurturing of relationships their business.

“Businesses spend large sums of money on newspaper print ads, flyers, newsletters, billboards, and television and radio spots or commercials trying to attract new customers with very little Return On Investment (ROI),” says Michael and Brenda.

“Mass marketing has its place but it’s not the end all and be all of an effective marketing strategy. This approach concentrates solely on attracting a potential customer you have no relationship with.”

ROI is generally accepted as an acronym for Return On Investment, they see ROI as an acronym for Relationships Optimize Income. They stress that establishing and maintaining genuine relationships has been, and always will be, crucial to the success of any business. When customers believe they are valued, that creates loyalty on their part as well as an eager willingness to refer others to your business, which inevitably bring additional customers.

As successful business owners, they have studied the importance of understanding how relationships play a key role in the success of an individual’s personal and professional life. The result is they are very passionate about mentoring others on how to implement and practice the fundamentals, principles, philosophies and strategies that will create an environment that fosters success in a competitive marketplace.

“Love is the economics of genuine relationships and therefore the dynamic that lies at the heart of all we do, including business.” – Michael and Brenda Sanchez.

To learn more about Michael and Brenda and their work, visit their website